Your data your rules

Plugins aren't just a cool side-feature of Countly, they are at the heart and core. Funnels, advanced segmentation, push notifications and all other marketing and analytics features that come packed with Countly are plugins which work together seamlessly - like magic.

What this means is that you can create your own plugins to add new analytics and marketing capabilities to Countly without any restrictions on what your plugin can do.

A custom plugin can;

Analytics is critical for every business, but keeping customer data safe should be the top-most priority.

Countly gives your organisation complete visibility and control over how your analytics data is sent from the SDKs, where the analytics server and database is located/how they are configured and who has access to which parts of the data.

Using Countly you'll be able to;

Data is powerful. Especially the analytics data that gives you actionable insights about your customers' journey in your product.

We understand that it is not possible for any product to cover 100% of the required use cases, be it visualisation types, available reports, or correlations you need to be making among different data points. That's why Countly is carefully crafted not to lock your data in, in any way.

Countly offers three distinct ways to access your data;