Privacy by Design

At Countly, we are committed to giving you control of your product data.
Complete data privacy with 100% data ownership and data control.

You are Both: Data Controller and Data Processor

Product analytics is critical for every business, but keeping customer data safe should be the top-most priority.

Which is why Countly is designed to ensure that you - the business - remains the data controller and the data processor. Your organization has complete visibility and control over how your product and user data is sent from the SDKs, where your analytics server and database is located, how they are configured, and who has access to which part of the data.

Using Countly, you’ll be able to:

Deploy your analytics server on company premises or private cloud

Use your own SSL certificate and domain for your analytics server

Ensure integrity of data sent from the SDKs using the checksum mechanism

Retain complete ownership of your users’ data and earn their absolute trust

Make Data Privacy Compliance an Asset

Remaining compliant with data privacy policies may seem counterintuitive to getting to truly know your users. But the truth is exactly the opposite. By ensuring data privacy and retaining 100% ownership and control of your users’ data, you can truly delve into how various data points - from crashes to push notifications - affect your users, and get a 360° view of your customers’ journeys and experiences. Countly offers a multitude of features that you can enable as per your requirements to get this view of your users and take a strategic approach to product data and its collection and application.

With the extensible plugin features that Countly brings, you can:

Build detailed customer profiles for better engagement and retention strategies

Identify and correct friction points before they become cause for negative reviews

Choose which metrics to track and add them to your personal dashboard

Enrich each bit of data by cross-referencing it with other, related metrics

Want even more control?

Data, when used correctly, can be extremely powerful. Especially product analytics data that gives you actionable insights about your users’ journeys. We know it’s not possible for any product to cover 100% of everyone’s requirements, whether that’s for visualization types, available reports, or correlations you need to make among different data points. Which is why, in addition to making Countly extensible via plugin features, we also designed it to ensure that your data is not locked in, in any way.

Countly offers three distinct ways to access your data:

Direct database access to the get the data out or execute queries on

Extensive read API on which the entire Countly dashboard is built

Database Viewer plugin feature which lets you access the data in the database using a well-defined API

The Power of Privacy by Design

That is the power of product analytics that make user privacy a top-most priority.