Powerful product analytics across all apps and devices

Mobile Analytics
In-app usage analytics, user profiles, rich push notifications and crash analytics for all major mobile platforms
Web Analytics
Analytics, visitor profiles and error reporting for your web applications and web sites
Desktop Analytics
Analytics and crash reporting for your Mac and Windows applications
IoT Analytics
Analytics and error reporting for your Internet of Things devices

Web Analytics

Understand your customers and their actions in detail using visitor profiles
Visitor Profiles lets you track individual level customer information and actions. You can attach properties to your customers to later segment your data based on values of these properties. Detailed customer profile view lets you see all past sessions of your customers, event timelines in these sessions and funnel completion rates.
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Visitor profiles for web analytics
Custom event tracking for web applications
Track all important actions and transactions using custom events
Powerful custom event mechanism of Countly lets you log any custom metric you need together with key-value based attributes for those metrics. Track important milestones, customer interactions or transactional statuses in your web application with ease. While reporting your custom events, you'll be able to visualise event occurance over time as well as breaking down your events based on custom attributes.
Optimize your conversion funnels and goal completion rates
Track important conversion funnels in your web application, such as checkouts. See the number of customers passing through each step of your conversion funnel as well as how many times each step action is performed. Filter your funnel data based on tags you apply to your customers or based on general properties such as geography or customer device.
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Conversion funnels


Attribution Analytics gives you a summary of all acquisition sources and campaigns. You can segment customers based on acquisition sources to understand which campaigns lead to more conversions. Also, you can use this attribution data to filter other reports such as retention, funnels and customer profiles based on customer acquisition source.

Online Visitors

See how many visitors are online in your web site, how many of the visitors are first time visitors and discover traffic peaks. Online Visitors widget in your dashboard will give you all this information at a glance. You'll also be able to see latest visitors, their locations, referral sources, which page they are currently visiting, all in real-time.

Error Reporting

Discover Javascript errors and exceptions in your web application, in real-time. See stack traces for your error groups, let developers discuss in comments section, share your crashes with external parties by generating sharing links. Countly error reporting will let you prevent any errors in your web application before they start to affect your business.
Revenue analytics
Analyze revenue over time and life time value of your customers
Track customer purchases in your e-commerce or SaaS web site including purchase amount, item and any other breakdown you need. Revenue analytics will show you critical information such as avg. revenue per customer, paying customer rate and revenue over time. Filter all your customer profile, session and custom event data based on whether a customer made a purchase before or total purchase amount.
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Dive into page views and understand how customers interact with your pages using heatmaps
Countly will show you a detailed analysis of all your pages, including how many visitors they receive, what is the time spent on each page and what the bounce rates are. Using in-page heatmap analysis you'll be able to understand how visitors are interacting with your content and which parts of your pages they are focusing on most.
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Pageviews, heatmaps and scrollmaps
Web visitor flow analysis
Visualize your customer behaviour automatically using flows
Automatically visualise custom event paths of your customers. See common customer paths, which actions are most popular and optimize your web application's user experience based on data. Compare flows of different customer groups by applying filters based on any customer or general level property.
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Explore Countly

Contact our team of data experts to learn how Countly can help your business, explore all product analytics plugins, or read more about web analytics and how different teams take advantage of it
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