User Retention plugin is available only in Enterprise Edition. If you'd like to see it in action, you can contact us to see a demo.
This plugin is one of the most important plugins as you understand how your customers are retained in your application.
Retention basically tells you how often your users keep coming to your website, or user your mobile app. When retention is low, that means your users are churning. Your job is to make retention as high as possible, to increase customer satisfaction.
It's also possible to drill down retention data based on several criteria, like platform, users, campaigns and more.
Understanding user retention
From Countly Academy
Resources from our product analytics and marketing academy related to User Retention plugin.
What is mobile analytics and how do different teams use it?
Mobile Analytics measures users’ interaction with the app in addition to metrics about the app itself, such as app installs, app launches, taps, screens, events, app versions, flows, user retention...
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What is customer retention and why is it important?
Customer retention is the ability of a company to retain its customers over a period of time. It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied...
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