The User Retention feature is available only in the Enterprise Edition. If you'd like to see it in action, you can sign-up for an Enterprise Edition trial or contact us to see a demo.
This feature is one of the most important features as you understand how your customers are retained in your application.
Retention basically tells you how often your users keep coming to your website, or use your mobile app. When retention is low, it means that your users are churning. You should try to increase your customer satisfaction and make retention as high as possible.
It's also possible to drill down retention data based on several criteria, like platform, users, campaigns, and more.
Understanding user retention
Additional Resources
Content from our Academy, Documentation, and more related to the User Retention plugin.
What is customer retention and why is it important?
Customer retention is the ability of a company to retain its customers over a period of time. It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied...
Article
What is mobile analytics and how do different teams use it?
Mobile Analytics measures users’ interaction with the app in addition to metrics about the app itself, such as app installs, app launches, taps, screens, events, app versions, flows, user retention...
Article
To use this plugin, review the User Retention User Guide here.
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