Formulas is a powerful feature that lets you design custom metrics by creating mathematical formulas based on your existing data.
The data types available for your formulas are:
- Number of sessions
- Number of users
- Number of new users
- Number of users who performed an event
- Number of users in a cohort
- Count of an event
- Sum of an event
- Duration of an event
- A particular event segment's (of numerical type) overall sum
- A user-provided numerical value
Using the formula builder you can add, subtract, multiply, and divide any of your available data types. You can also prioritize and group certain operations by using the parenthesis support in the formula builder.
You can save your formula to use it on the most recent version of your data later, or you can add it to the Report Manager to use it as an auto-refreshing widget in Dashboards.