Power of behavioral segmentation
Cohorts lets you create behaviour based user groups so that you can segment all your data using this information later on.
Granular cohort definition
Create user cohorts based on whether users performed or didn't perform an action such as a session or custom event with certain properties within a given time frame or in users' entire lifetime.
Your cohorts become available as filters in all plugins such as retention, funnels, user profiles, flows and drill so that you can slice and dice all your data based on cohorts users are in or not.
Cohorts are re-generated automatically so that list of users in them are kept up to date. In cohorts view you can also see how many people enter and exit cohorts over any time period.
Double down your segmentation power
Some example questions you'll be able to answer within a few seconds using Countly Cohorts.
What are the retention rates of users who performed event X and event Y compared to users who didn't?
Who are the users who added a product into their cart but didn't perform a checkout?
How do funnel completion rates look for users who didn't perform event X in their lifetime vs who did?