A/B Testing

Create experiments to find the best performing variants of your remote config variables
Data
Configuration
A/B Testing plugin is available only in Enterprise Edition. If you'd like to see it in action, you can or contact us to see a demo.

A/B Testing plugin let's you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll-out the winning variant to all your users.

You can take advantage of all your default/custom user properties and user actions (such as sessions, views, custom events etc.) while building the target audience for your experiment.

Experiment goal definition in Countly A/B Testing is backed by Behavioral Cohorts plugin. Essentially, you can measure the affects of each different version of a remote configuration variable on increasing number of users that are in a cohort.

A/B Testing doesn't require an SDK update if you already use Remote Configuration inside your application.

Countly ab testing experiments
Countly ab testing create goals
Countly ab testing create variants
Countly ab testing experiment details
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