For Marketing Professionals

Course description

This course will introduce fundamentals of Countly Mobile Analytics Platform for marketing professionals working extensively on analytics and lead the mobile analytics business in their company.

Learning outcomes

After attending this course, participants will be able to:

  • Larn how Countly works
  • Understand different dashboard items
  • Analyze the dashboard visuals
  • Interpret the graphical results

Who should attend?

This course is for product managers and marketing professionals who are responsible for leading the mobile analytics process in the company.

Prerequisites

Basic understanding of analytics

Duration

1 day, 9:00 AM to 16:00 PM

Agenda

  • Getting started with mobile analytics
    • How Countly works
    • Accounts and users
    • Navigating Countly mobile analytics
    • Dashboard
    • Basic metrics and analytics
  • Engagement analytics
    • Retention
    • Loyalty
    • Frequency
  • Custom events
    • How does events work?
    • Segmentation
    • Examples

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