Attribution Analytics is one of the core features of Countly and it helps you pinpoint your targeting, optimize your ad spending, and enables you to have a complete understanding of where your application users originated from and their on-going in-app behavior.

Using Attribution Analytics you can see who clicked on your campaigns, their actions inside your application and decide which referrals provide the most value to your business.

You can compare campaigns by number of clicks, installs and revenue, so you always know the best place to spend your marketing budget on.