Using Attribution Analytics plugin, you can create unique campaign links to tag the application users based on their acquisition source and act on the highest performing acquisition sources. Reports such as Funnels, User Retention, Cohorts, and all user actions including events can be segmented using the acquisition source property.

Please note that the Attribution Analytics plugin doesn't work with any advertising network that alters the campaign link or requires partner privileges to share this data with third parties (such as Google Adwords, Facebook, and Twitter).