COMPLIMENTARY GARTNER® REPORT

Using Customer Data Management Technologies for Better Customer Experiences

According to Gartner®, “most companies strive to achieve a complete 360-degree view of their customers, often starting with a channel such as digital commerce or specific discipline such as marketing or service. Difficulty comes in accomplishing this view across the entire organization to include all possible relevant data and utilizing it across all possible channels.”

This complimentary Gartner® report will help data and analytics leaders answer two of the most common questions when trying to solve this issue:

  • “How do we optimize the collection of relevant customer data — most commonly called a 360-degree view — of our customers?”
  • “How do we identify and select relevant data management technologies that will enable CX use cases and deliver value?”

Download your complimentary Gartner® report.
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Gartner®, “Using Customer Data Management Technologies for Better Customer Experiences”; Melissa Davis, Lizzy Foo Kune, Benjamin Bloom, Penny Gillespie, Malcolm Hawker, Jeffery Skowron; 23 August 2021.

GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.