Hype Cycle for
Digital Banking Transformation, 2021

Gartner® Hype Cycle™ “highlights a range of technologies that are deemed truly important and impactful for the [banking] industry as a whole” and “that will drive transformation”.

We believe that upon reading this Gartner® report, you will understand:

  • the crucial role of product analytics insights in both the customer journey and digital transformation;
  • the variety of technologies that are needed for successful innovation processes in the banking industry;
  • how digital banking must be always aligned with maturing privacy and data protection frameworks around the world.
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Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Track, measure, and take action - all without leaving Countly.

With Countly you can:

  • Understand your customers’ preferences and behaviors while protecting their privacy
  • Build loyalty and by keeping customers central to product development
  • Boost collaboration and minimize cost by replacing multiple tools with a single solution

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Gartner®, “Hype Cycle for Digital Banking Transformation, 2021”, 15 July 2021, Alistair Newton.

Gartner® and Hype Cycle™ are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner® research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.