Gartner® Report,
Video: How to Build and Use a Customer Journey Map

Customer journey maps are incredibly resourceful in helping organizations analyze the efficiency of the products and services they provide customers, at every stage of the marketing and sales funnel. However, there is still a huge lag in implementing them. As Gartner® points out, “Customer journey maps are essential tools for customer experience, yet organizations often do not utilize or underutilize them.”

We believe that this complimentary report from Gartner®, along with the explanatory video, will help decision-makers and product managers improve customer experiences by thinking, “like your customers”, instead of thinking, “about your customers”. In addition to that, we believe you will be able to learn how customer journey expectations and recommendations are linked, the steps to map the journey, and how to use them in your business.

Download your complimentary Gartner® report.
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Gartner®, “Video: How to Build and Use a Customer Journey Map”, Refreshed 1 November 2021, Published 18 May, 2020, Michael.

GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.