Digital Humanism Is a Key to Digital Success

According to Gartner research, “the intent of digital humanism is human enablement and empowerment” while “the intent of digital machinism is automation”. With that in mind, currently “as much as CIOs and executive leaders are inclined to be digital humanists on principle, their organizations’ operating models, business case requirements and prioritization processes hardwire them to become digital machinists”.

The Gartner report says that, “Today, organizations must promote workforce effectiveness by responding to a series of interconnected trends, such as digital lifestyles and changing work models. Therefore CIOs and IT leaders must build a more social, mobile, accessible and data-driven work environment that can exploit rapidly changing business conditions.” According to the Gartner report, “Digital humanism resonates with Gartner clients because it invokes a feeling that technology should be more relevant in our lives and more intimately relatable. This insight, properly channeled, is a source of innovation for any enterprise."

We believe that this report provides a disruptive view about the impact that a paradigm shift towards digital humanism can have in designing innovative experiences for customers, creating a modern workspace, and properly integrating artificial intelligence-based software into business operations. Such a strategy will bring about high revenue growth and return on investments, particularly in rapidly digitalizing industries, such as “banking and financial services, insurance, media and telecommunications”.

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Gartner, “Digital Humanism Is a Key to Digital Success”, 2 March 2021, Brian Prentice.

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