Countly vs Google Analytics
360° Product Analytics
Your data your rules
We understand that it is not possible for any analytics product to cover 100% of the required use cases, be it visualisation types, available reports, or correlations you need to be making among different data points. That's why Countly is carefully crafted not to lock your data in, in any way.
Google Analytics provides limited APIs that do not give you the entire data in an easy to use way. Countly on the other hand, not only provides direct database access to real-time raw analytics data but also gives you powerful APIs and export capabilities to let you work with your data in ways never before possible.
Funnels, advanced segmentation, push notifications and all other marketing and analytics features that come packed with Countly are plugins which work together seamlessly - like magic.
What this means is that unlike Google Analytics you can create your own plugins to add new analytics and marketing capabilities to Countly without any restrictions on what your plugin can do.