Master product analytics and marketing

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19 May 2022
The Top 5 Behavior Analytics Tools in Product Analytics
Behavior analytics is used to measure a set of behavioral metrics that show how users interact and engage with products and services.
Article
18 May 2022
Complimentary Gartner® Report on “How to Build and Use a Customer Journey Map”
Customer journey mapping is an essential and meaningful exercise that organizations can use to improve their customer experience. A customer journey map helps organizations understand how customers respond at each stage of the buying cycle. When organizations start to think like their customers and link it to their recommended journey, customer success is guaranteed. But there are several ways to build and use a customer journey map. We trust that this complimentary Gartner® video report will show you how.
Report
6 May 2022
Why is First-Party Data Important?
First-party data is data that customers willingly share with organizations without middle parties. With it, companies can remain adherent to the new GDPR regulations.
Article
27 Apr 2022
4 Years Ago, the GDPR Changed Everything. Now What?
The GDPR might have changed the Internet forever everywhere, but it might affect you and Big Tech companies even more.
Blog Post
21 Apr 2022
What is your company’s North Star Metric?
The North Star Metric is a key metric used by companies to understand the greatest value that it brings to customers to focus on long-term success and growth.
Article
12 Apr 2022
GDPR Prevails: Google Analytics Running into Trouble in the EU?
France and Austria have ruled against Google Analytics, with more EU members to follow. Is it time to rethink product analytics strategies?
Blog Post
7 Apr 2022
Best Practices to Build a Successful Voice of the Customer Program
The “Voice of the Customer”, or “Customer Voice”, is a program for collecting and acting upon customer feedback on the product/s or service/s of organizations.
Article
25 Mar 2022
Maximizing the Benefits of Your Product Analytics Tool
Product teams often struggle with the under-utilization of analytics tools. But a few basic implementations can throw light on your product analysis strategy.
Article
18 Mar 2022
Customer Journey KPIs You Must Know
Only when you put together informed strategies can your organization leap forward toward success. How? Using this infographic.
Blog Post
10 Mar 2022
Guide to NPS® or Net Promoter Score®
NPS® is one of the most effective ways to measure brand loyalty in users by asking them how likely they are to recommend a product/company to others.
Article
1 Mar 2022
4 Types and 20 Examples of Survey Questions to Ask Your Customers and Improve Your App
Getting the right insights is not hard when you know what, when, and how to ask things. Start building stellar surveys now!
Blog Post
24 Feb 2022
User Segmentation: What Product Analytics Leaders Need to Know
Product leaders need to put more focus on user segmentation as customer needs remain a high priority to gain more meaningful business for their companies today.
Article
15 Feb 2022
Four Stages of Product Analytics Maturity in Organizations
Download the report that will show you the four stages any organization goes through when being coming data-driven using product analytics.
Report
10 Feb 2022
7 Steps To Create A Customer Journey Map
Customer journey maps are visual illustrations of customers’ experiences with a business product. You can create a customer journey map in 7 easy steps.
Article
27 Jan 2022
How to Boost Revenue Per User Using Customer Retention Analytics
Retention analytics help companies achieve better results than customer acquisition, in revenue generation, competitive marketing, or customer relationship.
Article
13 Jan 2022
What is a Website Heatmap?
Website heatmaps helps companies understand how well users are able to interact with their product pages by tracking user behavior.
Article
5 Jan 2022
Product Analytics KPIs: Your Go-To Guide for Measuring Analytics Success
Which product metrics help businesses grow? KPIs such as monthly active users, retention rates, bounce rates, and MRR help you move from the activation stage to revenue stage very quickly.
Article
18 Sep 2020
The Economic Impact of Using Countly in Enterprises
In our report, The economic impact of using Countly in Enterprises , we convey the financial benefits of using the Countly Enterprise Edition. We prepared this report, with the help of our customers, to...
Report
22 Jun 2020
Digital Gold Mine of the Banking and Finance Industry: Analytics
In our report “Digital Gold Mine of the Banking and Finance Industry: Analytics”, we aimed to convey how the data you get from your users offers you a gold mine and how you can use it. We prepared...
E-book
1 Feb 2018
Know what your users are doing with heatmaps
As a first step in optimizing your website, it is necessary to follow your users and observe user movements. Via heatmaps, you can observe…
Blog Post
Video
29 Jan 2018
Countly Enterprise Edition - feature overview
This video shows some of the most used and sought features of Countly Enterprise Edition for product managers and marketing ...
Training Video
9 Jan 2018
What is customer retention and why is it important?
Customer retention is the ability of a company to retain its customers over a period of time. It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied...
Article
5 Jan 2018
What is mobile analytics and how do different teams use it?
Mobile Analytics measures users’ interaction with the app in addition to metrics about the app itself, such as app installs, app launches, taps, screens, events, app versions, flows, user retention...
Article
29 Dec 2017
What is web analytics?
Web Analytics is analysis of users’ activities, web pages, clicks, actions, events, flows and more, such as how many new users visited, from which countries, using which devices and browsers, whether they followed...
Article
19 Oct 2017
What’s new in 17.09: Symbolication
People are frustrated when their app crashes or freezes even just for a few seconds. We all have experienced a situation where the…
Blog Post
Video
23 Dec 2016
Countly Community Edition in 1 minute
Are you ready to learn all features of the open source Countly Community Edition for web & mobile analytics? » What is Countly?
Training Video
9 Dec 2016
User on-boarding strategies: Review of best practices
In this guide, we’ll show you examples of common user onboarding strategies, as well as a list of key best practices for creating an optimal experience.
White Paper
1 Nov 2016
Take away items for a better mobile product manager
If you are a mobile product manager, this guide will help you towards getting acquainted with challenging and ever changing mobile technologies.
White Paper
2 Jul 2016
Push notifications – a review of best practices
This guide shows challenges of implementing push notifications and explains strategies to improve acceptability and success of push notifications.
White Paper
9 Apr 2016
Build your own in-house data analytics platform
In this document, we’ll briefly go over why you should be deploying extensible, plugin-based analytics platforms rather than building one yourself.
Technical Guide
21 Mar 2016
Being a dozen-employee company, we pay more than $1500 for SaaS services
A small calculation turned out that we are now paying more than $1500/mo for all SaaS services we are subscribed to, excluding cloud…
Blog Post
10 Feb 2016
Mobile Analytics Part 1: The Essentials
This series of posts is intended as a very basic overview of what mobile analytics are and how they can save product and project managers’…
Blog Post
9 Sep 2015
First steps to installing Enterprise Edition
As you start your installing your Enterprise Edition, there are a few different scenarios to consider. This document guides you with your first deployment.
Technical Guide
8 Jun 2015
10 best resources for game analytics
Blog Post
31 May 2015
What Apple App Analytics means for Countly (and others)
Apple recently announced beta availability of App Analytics, their mobile analytics toolset which is offered as part of iTunes Connect…
Blog Post
31 May 2015
Game Analytics: Interview with field experts
When we first saw the Game Analytics: Maximizing the Value of Player Data book, we were very excited to see such a valuable printed…
Blog Post
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